Use cases

The Maps, in practice.

A few examples of what you can do with The Maps to read your territory, plan your strategy and take action.

Organizations

See your entire ecosystem.

Immersive CRMInteractive map

The need: You find it hard to picture your territory and you need a visual, interactive universe to explore it.
What The Maps shows: Your companies, prospects, customers, partners, deals and revenue, brought together on a single map.
What changes: A more interactive view of your data: you explore your CRM instead of scrolling through lists.

RadiusQuick actions

The need: You want to act and engage on a specific area or company: follow up with accounts, prospect, take notes, create tasks, without spending hours building lists in your CRM.
What The Maps does: You select an area with the radar, or a single company, and the actions open around it: email, task, note, call, LinkedIn.
What changes: In one click, you launch the same action on every company within the radius.

Sales Territories

RevenueForecast

The need: You need to know where your revenue comes from and what can still close before year end. But your dashboards don't tell you where those deals sit on your territory.
What The Maps shows: Your revenue and pipeline grouped by area, with the amount and number of deals in each sector. You filter by open or won deals, owner, stage, amount or close date, and you see the total, the average deal size and the deals at risk.
What changes: You spot at a glance the areas carrying your forecast and those falling behind, and you adjust your priorities and how you manage your sales reps accordingly.

SignalsBuying intent

The need: Your prospects do their research before talking to you: they visit your website and open your campaigns. You need to know where interest is rising so you can reach out at the right time.
What The Maps shows: Recent visits to your website, area by area and company by company, and engagement with your HubSpot campaigns. The areas where interest is strongest stand out at a glance.
What changes: Your sales reps call the accounts that have just shown interest, while they are warm, instead of following up blindly.

SignalsAlerts

The need: Part of your pipeline is sleeping without anyone noticing: deals open for months, with no follow-up or activity. You need to spot them before they are lost.
What The Maps shows: Your deals colored by risk level: red for those open for more than 6 months or with no activity, orange for those to watch. For each category, the number of deals and the amount at stake.
What changes: You know where to follow up first and how much revenue you could lose. Your sales reps revive the right deals in the right place, before it's too late.

Public Institutions

Relationship temperatureInfluence

The need: You work with local authorities, elected officials and public stakeholders, and your relationships rely on regular contact. You need to know where your network is strong and where it is fading.
What The Maps shows: The temperature of your relationships, area by area, calculated from the recency and frequency of your interactions. It is complemented by visits to your website and engagement with your email campaigns.
What changes: You nurture your relationships before they cool down and focus your meetings where your influence needs strengthening.

Open DataPotential

The need: You need to understand a territory beyond your own data: its population, its business fabric, its public facilities, its public projects.
What The Maps shows: Public data, notably from data.gouv.fr, layered over your accounts, municipality by municipality or district by district.
What changes: You prepare your meetings with local authorities knowing their territory in detail, and you spot high-potential areas where you are not yet present.

Let's talk about your territory and your data.